It sounds like your biggest blind spot when it comes to brainstorming is stopping at surface-level-ideas, generating quantity but not always achieving the quality you’re after. At the heart of this blind spot is a core struggle: Creative Rigour – without taking the time to interrogate ideas and measure them against the brief, they often lack insight, impact and influence. Stretch & Strengthen is about identifying the sparks that show potential and shaping them into ideas strong enough to move forward.

What next?

Now that we have a clearer understanding of what’s been blocking your teams' best ideas, we can start gently working around it. The prompts that follow are creative interventions, small but meaningful invitations that encourage better brainstorming by cultivating the conditions for creativity to thrive.