SHIFTING YOUR THINKING

It sounds like your biggest blind spot when it comes to brainstorming is sticking to familiar and safe ways of thinking even when the challenge calls for something different. At the heart of this blind spot is a core struggle: Habitual Patterns of Thinking – relying on default or automated modes of thinking, leading to predictable and uninspired solutions. Ideas feel recycled, not new and original. Shift Your Thinking is about deliberately disrupting those patterns, inviting unexpected, unpredictable and unconventional ideas.

What next?

Now that we have a clearer understanding of what’s been blocking your teams' best ideas, we can start gently working around it. The prompts that follow are creative interventions, small but meaningful invitations that encourage better brainstorming by cultivating the conditions for creativity to thrive.