FLIPPING THE FORMAT

It sounds like your biggest blind spot when it comes to brainstorming is expecting creative thinking without designing a session that truly supports it. At the heart of this blind spot is a core struggle: Creative Constriction – when the session format is too rigid, or conversely too loose, repetitive or conventional it stifles imagination instead of sparking it. Flipping the Format helps participants to think differently, unlocking more original ideas.

What next?

Now that we have a clearer understanding of what’s been blocking your teams' best ideas, we can start gently working around it. The prompts that follow are creative interventions, small but meaningful invitations that encourage better brainstorming by cultivating the conditions for creativity to thrive.