Your brainstorm blind spot:

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It sounds like your biggest blind spot when it comes to brainstorming is forgetting to Frame the Challenge effectively, or perhaps at all. At the heart of this blind spot is a core struggle: Lack of Cohesive Direction – with no creative structure, clear objective or context, the session feels directionless, ideas float aimlessly, energy and enthusiasm wains or results in confusion. Framing the Challenge will anchor the brainstorm in purpose and direction.

What next?

Now that we have a clearer understanding of what’s been blocking your teams' best ideas, we can start gently working around it. The prompts that follow are creative interventions, small but meaningful invitations that encourage better brainstorming by cultivating the conditions for creativity to thrive.

fRAMing THE CHALLENGE

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