BETTER BRAINSTORMING

Overview

Most brainstorms fall flat, not because people aren’t creative, but because they’re not designed with creativity in mind. Too often, sessions are unstructured or led without a real understanding of how creative thinking actually works. The result? Missed opportunities, frustrated teams and ideas that never quite hit the mark.

Better Brainstorming is a training programme for the people who lead them: team leads, facilitators, and anyone responsible for turning group creativity into meaningful ideas.

This training provides both a framework and a toolkit to design, lead and land better brainstorms. , unlocking creative potential, empowering people to think differently, together. You’ll learn how to create the conditions, both psychological and practical that allow individuals and teams to think freely, connect deeply, and generate ideas with impact. 

WHAT WE COVER

• The conditions creativity needs to thrive and how to cultivate them

• Brainstorm design, and how to structure a session that supports creative discovery

• The creative blocks that derail brainstorms and how to avoid them

• Tools and techniques to disrupt habitual thinking and unlock creative thinking

• How to support and empower different creative styles to optimise creative results

WHAT PARTICIPANTS LEAVE WITH

Participants will leave with a framework and a toolkit to bring better brainstorming to your business.